VIDEO OF THE WEEK: While their new album Ungodly Hour is scheduled for June 5th, the Bailey sisters have released the catchy Do It video this week. Inspired by Try Again by Aaliyah, Diva by Beyoncé or Say my Name by Destiny’s Child, Chloe x Halle dance (and make us dance !) in leather pants and red bras with rhinestone pompoms in front of a fictitious sunset and in a room full of mirrors placed on the sand. Beyoncé’s little proteges (who also promoted the music video via her own Instagram account) show themselves in a more glamorous way than before and sing that they are getting ready to go out and party. Do It is their most dancing song since the beginning of their career and it clearly announces the ambition of the young sisters to go from Youtube to mainstream radio.
Disney and Youtube covers seem far away with this very smooth sound imagined by super-producer Scott Storch, who worked with them on almost the entire album. Chloe x Halle have been signed to Parkwood Entertainment since 2015 after the success of their cover of Beyoncé’s Pretty Hurts (which reached more than 12 million views!), and since then, the two sisters were able to perform during the singer’s European tour and also did many American festivals to make themselves known as artists with their own songs and universe. « For this album, we really wanted to show how we could pair our musicality with a few bops, » the sisters told Beats 1. « We called it Ungodly Hour because it’s okay not to be perfect all the time. It’s good to have these moments of self-reflection when you feel bad. »