JOY CROOKES: The Game Changer we needed

She has been called a “game changer” by Elle, and Vogue guarantees that she will “steal your heart”, here is Joy Crookes. The Irish Bangladeshi songwriter from South London just came out with a new EP called Perception (Sony, 2019) and we could not be more excited. Crookes got on the public’s radar in 2017 with an amazing rendition of her song Mother May I Sleep With Danger? for COLORS Studios.

 

The singer showed up with a back brace to pay tribute to her idol Frida Khalo, and ended up gathering more than 7million views.  Two years later, you can find her in the streets of London promoting her EP with a megaphone to catch people’s attention –  she definitely caught ours.

Perception is a quick glance at what’s happening in Joy Crookes mind. The EP opens with a playful record titled Hurts where even though the tone is light and melody cheerful, the singer actually expresses bittersweet feelings about being overlooked in relationships. The music video conveys the same energy, with the singer dancing around with a baseball bat in her hands.

The next track – No Hands – is a self-love anthem. With soulful vocals and catchy guitar melodies, we quickly found ourselves bopping our heads to the tune which repeats “nobody cradles me like I can”. London Mine follows suit, an ode to the city she grew up in. In the music video, soft tones and pastel colours are used to depict her roaming the streets of her neighbourhood with her people, the whole thing wrapped up in a nostalgic vibe from “before gentrification knocked on our door”.

Since I Left You probably is one of Crookes most powerful songs. Ironically, it is also very simple. Her voice, layed out on a stripped melody played by a piano delivers heart-wrentching lyrics about heartbreak. Crookes decided to recreate her great grandma’s village in Bangladesh for the music video to the song directed by Leonn Ward. In the latter she stands still, conveying all the emotions with her voice and you can actually see her tearing up at the memories the song brings back.

Finally, the EP closes with Darkest Hour, a song dedicated and inspired by Joy’s very own father. The record is about loyalty and the singer’s oath to her parents (even though they remain unnamed).

Over the years, Joy Crookes has earned many comparisons to icons, people going as far as calling her “the new Amy Winehouse”. Even though these probably are the greatest compliments for the 20years old lyricist, we can’t help but think that Joy is not “the new Amy Winehouse” but rather “the next Joy Crookes”.

Joy Crookes – Perception EP:


Post written by @Intzagram

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