Rich Aucoin revives the MTV era with humanity and nostalgia in Walls

Who said we couldn’t combine humor and political messages? In any case, this is the daring (and successful!) bet that Rich Aucoin took. With the Walls‘ music video, the Canadian singer and musician revisits more than 20 legendary music videos that have spanned decades and are now integral elements of our pop culture. All musical styles are illustrated through this indie rock song: Beyoncé‘s Single Ladies are dancing with Queen members’ in Bohemian Rhapsody, who are for their part joined by Jamiroquai and MC Hammer in order to create a new boyband. Drake‘s Hotline Bling, PSY‘s Gangnam Style and Alanis Morisette‘s Ironic videos are also parodied. Beyond the visual concept, it’s a true representation of Aucoin‘s lyrics: “This song is a call to break down the walls that prevent us from connecting to each other, physically but also metaphorically“, he explained.

 

 

Walls is a song that can speak to us individually or more globally. Obviously, images like the American proposed border-wall come to mind but also the idea of closing ourselves off from one another too and, in both cases, the refrain’s call is to tear down the walls that divide us”. This is not the first time that the musician has fun playing with the classics. In 2011, he hijacked some legendary American movies such as Forrest Gump, E.T or Ghostbusters in the It video. His latest album United States, recorded during a humanitarian road trip on the continent, was released on September 18th.

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